PR in Mexico

Because of corrupt,  unequal distribution of wealth  and the lack of trust, there is not so easy to do PR-works in Mexico.  The instability of the Mexican economy began to decrease after joining the trade agreement NAFTA with the United States and Canada in 1994.  Since then public relations has been growing exponentially in Mexico.

The methods and norms of media relations in Mexico are much the same as North America. The underlying rules include: (1) be organized; (2) do not volunteer random information; (3) there is no such thing as “Off the Record;” and (4) “No Comment” is anathema.
There are about 20 responsible, professional, daily papers published in Mexico City (two in English), and a variety of magazines, wire services, cultural and commercial television, university publications, organizational or institutional press offices, and radio.

Mexicans place a high emphasis on personal relationships. You must be prepared to wait if you have appointment. It will take 30 minutes to one hour before you meet your collages. Some Mexicans avoid directly saying “no.” A “no” may be veiled in responses such as “maybe” or “perhaps.”

The photograph is from the page: http://media.photobucket.com/image/Public%20relations%20in%20Mexico/perryscave/Cartoons/toon-mexico.jpg

“The evolution of public relations in Mexico has accelerated since the establishment of the North America Free Trade Agreement with the United States and Canada. This advancement is attributed to the practices of transnational corporations and the democratization process that motivates openness, greater professionalism and the expansion of public relations across diverse organizations.

Nonetheless, the profession faces some challenges: the unequal wealth distribution creating large and growing pockets of poverty and social exclusion, and media reports of political and business scandals have diminished the trust in institutions. Mexican citizens and the professional community are rejecting corrupt and anti-democratic practices because of the perceived need to re-legitimize organizations immersed in a process of democratic change. Public relations professionals invest efforts to adopt a relevant role for the advancement of democracy. Embracing ethical practices is a priority to carry out government and media relations.”

http://www.allacademic.com/meta/p_mla_apa_research_citation/0/9/1/6/9/p91693_index.html

http://www.prssa.org/prsic/files/mexico.pdf

– Heli –